Gary Halbert ยท whole document (100)
ac tape pitch
"And, if that's not enough, I will give
you the right to call me about any of your website problems
for the next 18-months and I will do my best to help you...
without any charge!โ
Everybody in that room LOVED my proposal. So,
guess what? If you want to, you are going to be able to buy
the tapes... and... you are going to be able to buy them at
far less than what my seminar attendees had to pay. I have reasons
for doing this and I will explain those reasons at the end of
this letter.
But now, for the first time in my life, I'm going
to do something I've never done before. Instead of me writing
a sales letter to entice you to buy the tapes of this seminar...
I'm going to let my attendees do it for me!
Dear Gary,
I realized what I hate most:
Flying in an airplane for 20 hours. But if you are going
to put on another seminar with a $5,000 price tag, guess
what? I would still go on a dumb plane and fly 20 hours
to attend another of your seminars! Here is why:
I learned about a drug (which was completely unknown
to me) that quite possibly, will make me a million dollars
within the next 24-months.
I learned your secret on how to (at least) double
my website profits.
I got to meet some great minds in marketing.
I learned how to place ads in newspapers at a huge
discount off rate cards.
I just learned about the most important thing I can
ever do for my business.
I've read in your newsletter, "much
of what I say is timely, but much of what I