Brink of Suicide Letter

Dear Friend & Subscriber,
Please read the headline at the top of this page. Aren't you ashamed of yourself? Don't you feel badly about making
me so depressed people around me have started a
"suicide watch"? What
kind of
person are you anyway? Don't you have a conscience about
stuff like this? Obviously not because... Your Subscription Is About To Expire
To My Newsletter! Listen, my newsletter has an extremely high renewal rate. And,
every time someone drops out of my "extended family", I take it very
personally. OK, OK, maybe I'm not really on the brink of suicide. Maybe that
is a slight exaggeration. But, I really do hate to lose subscribers. And you know what? I've found there are some very specific reasons
why people do not renew their subscription to my newsletter. One of
those reasons is. they simply don't like me. Or they don't like my
writing and/or they don't like the information i publish. If that's
the case with you, there is hardly any sense your reading the rest of
this letter because, I'm probably not going to change your mind. On the other hand... I've also found a number of people fail to
resubscribe simply because of something I did not do. Namely... I Forgot To Write And
Ask Them
In Sufficient Time
To Renew! It's a stupid mistake I seem to make over and over. It just seems
so busy doing other things... I forget (temporarily) how much a
subscriber means to me and I fail to communicate my appreciation. But
not this time. Not with you.

I'm hoping you really do enjoy getting my newsletter and you find
it useful. I'm hoping you are just waiting for me to ask you to
renew. But... I'm going to do more than just ask you to stay on. You
I'm Going To Bribe You! To be quite transparent, I'm hoping by me writing you this letter
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telling you I want to keep your business... plus.
hameless underhanded attempt to bribe you... weli may mak you li
renew your subscription.
It was my original plan to offer you your
choice of one of two different bribes. But since I'm truly a "Prince-
Of-A-Guy" and, since I really, really want you to renew immediately,
I've decided to give you both of the bribes which include:
Bribe #1: The Boron Letters
By now, you should know about my experience at "Club Fed" which I
wrote about in my book (How To Make Maximum Money In Minimum Time) in
the section called "The Dark Side Of Success." During my time there,
I wrote my youngest son a series of 25 long letters which contain,
all in all,
the most concise, hardest-hitting, no-holds barred direct
marketing education available anywhere on this planet. I have now
into a book simply titled The Boron Letters.
These letters contain 186 pages of dynamite info.
But let me tell you this: These letters are raw. They pull no
punches. You know,
when you are serving time, you don't feel much
like pussy-footing around. Prison conversations go right for the
jugular. So do these letters. What I was trying to do here was to
give my son the fastest, most impactful education transmitted by the

let me tell you this: These letters are raw.
punches.
You know,
when you are
serving
time, you don't
feel much
like pussy-footing around.
Prison conversations go right for the
What I was trying to do here was to
son the fastest, most impactful education transmitted by the
written word.
I dare say I succeeded.
These letters contain
a "stripped down" version of the
important
secrets I've learned
sell by mail. They
explain
exactly how to develop a "killer" ad or direct mail package right
from the ground up.
They teach you how to develop a "can't lose"
marketing
cover everything from postage to
offer development and list selection, how to create a winning
plan and a lot more such as:
• The basics of writing good copy • The fine points of
writing good copy • What really makes people buy • How
to lead your reader by the hand • How to give your ads
and letters the right "look" • Exactly how to ask for an
order • What you can learn about advertising from Alex
Haley and his book Roots • How to make your copy clear
and readable • What to do when you don't know what to do
• Six secrets of special deals you can write about in
your letters
• A little trick every copywriter should
know • The most important key to making really serious
money • The most common marketing mistakes made by
beginners • Examples of winning formulas and "double
customization" • A discussion of a 156 million dollar
promotion • 7 exact steps to direct mail success • How

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