Super Intelligence Minds

Gary Halbert · whole document (11)

Brink of Suicide Letter

telling you I want to keep your business... plus.
hameless underhanded attempt to bribe you... weli may mak you li
renew your subscription.
It was my original plan to offer you your
choice of one of two different bribes. But since I'm truly a "Prince-
Of-A-Guy" and, since I really, really want you to renew immediately,
I've decided to give you both of the bribes which include:
Bribe #1: The Boron Letters
By now, you should know about my experience at "Club Fed" which I
wrote about in my book (How To Make Maximum Money In Minimum Time) in
the section called "The Dark Side Of Success." During my time there,
I wrote my youngest son a series of 25 long letters which contain,
all in all,
the most concise, hardest-hitting, no-holds barred direct
marketing education available anywhere on this planet. I have now
into a book simply titled The Boron Letters.
These letters contain 186 pages of dynamite info.
But let me tell you this: These letters are raw. They pull no
punches. You know,
when you are serving time, you don't feel much
like pussy-footing around. Prison conversations go right for the
jugular. So do these letters. What I was trying to do here was to
give my son the fastest, most impactful education transmitted by the

let me tell you this: These letters are raw.
punches.
You know,
when you are
serving
time, you don't
feel much
like pussy-footing around.
Prison conversations go right for the
What I was trying to do here was to
son the fastest, most impactful education transmitted by the
written word.
I dare say I succeeded.
These letters contain
a "stripped down" version of the
important
secrets I've learned
sell by mail. They
explain
exactly how to develop a "killer" ad or direct mail package right
from the ground up.
They teach you how to develop a "can't lose"
marketing
cover everything from postage to
offer development and list selection, how to create a winning
plan and a lot more such as:
• The basics of writing good copy • The fine points of
writing good copy • What really makes people buy • How
to lead your reader by the hand • How to give your ads
and letters the right "look" • Exactly how to ask for an
order • What you can learn about advertising from Alex
Haley and his book Roots • How to make your copy clear
and readable • What to do when you don't know what to do
• Six secrets of special deals you can write about in
your letters
• A little trick every copywriter should
know • The most important key to making really serious
money • The most common marketing mistakes made by
beginners • Examples of winning formulas and "double
customization" • A discussion of a 156 million dollar
promotion • 7 exact steps to direct mail success • How

(go to page 3)

- Page 3-

to get flowing again when you're stuck • How to get
orders from people who have already decided not to order
• The best attention grabbers in the world • 8 things
you should have at hand before you start to write an ad
or direct mail piece. That should be enough to give you the idea. There's an awful lot
more. These letters read like greased lightning. Sometimes, when I
was writing them, it was 114 degrees outside and I would be
surrounded by every imaginable type of felon. Coke dealers. Mafia hit
men. Common murderers. Motorcycle maniacs. Bank robbers. Embezzlers. I didn't have time for chaff. These letters are all wheat. They
contain the most
intense personal stuff I've ever written. It took me
a long time to make
up my mind to publish and release them. However,
no one has ever accused me of "playing-too-safe" and I did publish
them and they are appropriately bound between grim black covers
look as rugged as the
setting they were written at. These letters are
at any price but they are yours free if you resubscribe
to my newsletter now. PLUS, you also get... Bribe #2: Tracy Tilson On Tape
Tracy Tilson is an East Coast P.R. professional who truly
understands how to get free advertising! Tracy was
featured
speakers at my
$7,000
one of the
seminars
and this tape is part of our
home seminar package which sells for $2,150. Just wait till you see Tracy on this video tape! This woman is so
sexy looking,
it's hard to keep your mind off her
1ooks
and pay
attention to
her message.

But you'd better pay attention because,
she has to teach can save you thousands and... make you
millions! Here's just a small "taste" of what you'll learn from this video:
The exact best PR technique you can use to get the most
"free advertising" you could ever hope for! to use the
"instant credibility" factor to force
people to believe your claims! ta why perception is reality! How to make
sure you become the "acknowledged expert"!

' How to use the "instant credibility" factor to force
i Why perception is reality!
o How to make sure you become the "acknowledged expert"!
pageyour press rolease should seldom be more than 1-
How to get the wire services to distribute your press
release! (This could be worth a fortune.)
(go 10 page 4)