Boron - Chapter 22

"How To Raise Your Child's I.Q. Before It Is Even Born!"

(for expectant mothers)

"How To Fix Your Car To Get 50% More Miles Per Gallon!"

(for owners of gas guzzlers)

"How To Collect From Social Security At Any Age!"

(I already did this one and
made $800,000.00 from it.)

And so on. Well, after I have identified the list and come
up with the idea for the product, I then discuss this
project with one of my bankers. If he likes the project (and
they nearly always do) what they do is they put up roughly
about $5,000.00 to get everything going. This five thousand
is used to develop the report I want to sell, to rent the
test names, to pay all costs of the test, etc.

Then what happens is I create the DM promotion and have
Blade put it into the mail. Now then, one of three things
will happen.

1. It will be a decided loser.

2. It will be a decided winner.

3. It will be marginal.

If it is a decided loser my "banker" will have lost his
$5,000.00. If it is a decided winner my banker will then put
up perhaps another $50,000 and we will mail approximately
100,000 pieces to get the ball rolling. Then, after that, we
will finance the rest of the mailing from our cash flow and
my banker and I will split the profit.

Very clean. Very neat. Very straight.

What if it's marginal? Well, in that case we will discuss
the project again and make a judgment as to whether or not
it makes sense to risk another $5,000 for another test.