Boron - Chapter 22

Whatever. That's the way it works and it's a nice simple way
of doing business. Well, Bondy, I'm going to stop for now. I
am having a pretty sad day. Don't worry though, I'm O.K.,
just a little heartsick.

Such is life.

Here I am at the top of the hill in the library and once
again I'm stuck for a subject. I think a lot of it is
because I have {word deleted} on my mind.

Right now, it seems to me that I feel like outlining the
steps to direct mail success so that's what I'm going to do.

Step 1 - Find a hot market (mailing list)

Step 2 - Find or create a product (preferably paper and ink)
to sell to that market.

Step 3 - Create a direct mail promotion that describes the
product (or service) and the benefits of owning the same.

Step 4 - Make a test mailing (1,000 to 5,000 pieces)

Step 5 - Analyze results

Step 6 - If results are good, mail 20,000 to 100,000 more
letters

Step 7 - If results are still good, start rolling out and
taking care of business

You know, it's really a simple procedure.

If you use good common sense, your chances of success are
excellent. Where people go wrong is by making it too
complicated. Actually, this is only one of the ways people
go wrong and it occurs to me that it would be helpful to
enumerate the most common reasons for MO & DM failure.