Boron - Chapter 22

And, toward this end I'm going to tell you about a little
discussion I had just a couple hours ago. What happened is I
was settling down writing an earlier portion of this letter
when a friend of mine told me he wanted to chat with me in
private. (Chat! Isn't that nifty word to describe a prison
conversation?)

Anyway, what he wanted to talk about was that a friend of
his had invented a gizmo that lets you make stuff out of
wood the same way a key-making machine lets you make keys
out of blank metal. (Actually, I don't fully understand what
this thing does, but no matter.)

In any case, he wants me to take a look at the papers on
this thing and see if I think it is worth promoting because
the guy who invented this thing isn't following through with
it because he can make so much more money smuggling dope.

Of all things! Oh my! Well, what I told him is I would be
glad to help. However, I also told him that he was making
the single most common mistake made by people who want to
break into the MO business.

What is that mistake? The mistake is finding or developing a
product FIRST and then looking for a market to sell it to.
This is backasswards.

You Must Always

Find A Market First...

And Then Concentrate On A Product!