Boron - Chapter 22

Anyway, what he wanted to talk about was that a friend of
his had invented a gizmo that lets you make stuff out of
wood the same way a key-making machine lets you make keys
out of blank metal. (Actually, I don't fully understand what
this thing does, but no matter.)

In any case, he wants me to take a look at the papers on
this thing and see if I think it is worth promoting because
the guy who invented this thing isn't following through with
it because he can make so much more money smuggling dope.

Of all things! Oh my! Well, what I told him is I would be
glad to help. However, I also told him that he was making
the single most common mistake made by people who want to
break into the MO business.

What is that mistake? The mistake is finding or developing a
product FIRST and then looking for a market to sell it to.
This is backasswards.

You Must Always

Find A Market First...

And Then Concentrate On A Product!

Products are a dime a dozen. They are important but much
less crucial to success than finding a hot market. I'll tell
you this: A guy with a new product cannot always find a hot
market for that product but a guy who has uncovered a HOT
MARKET can always find a product to fill the needs of that
market.

I Love You And Good Luck!

Dad