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# Gary Halbert - Halbertism 24

Halbertism #24

Monday, June 7, 2004

Your website should be designed so it is easily readable

by people who only have 800x600 screen resolution.

Why? That's the
resolution a lot of PC owners have.

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# Gary Halbert - Halbertism 25

Halbertism #25

Tuesday, June 8, 2004

Here
are 20 secrets you must use to make your direct mail more profitable!

1. Deliver your mail
to the Post Office yourself.

2. Use live
stamps.

3. Use direct
impression addressing (no labels).

4. Remove your company
name from your corner card. For those of you not familiar with the term "corner
card", that's your return address in the upper left corner of your carrier
envelope.

5. Stop using "teaser"
copy on your carrier envelopes.

6. Print "RUSH" in red
on your envelopes.

7. Use wider margins
and subheads...and... make certain points in bold type throughout your letter.

8. Throw away or hide
your brochure.

9. Change your 10 or
30 or 60-day guarantee to a full 1-year guarantee.

10. Put a photo of the
letter writer on the letterhead.

11. Print your order
coupon on yellow stock paper.

12. Use those "fake"
FedEx and Express Mail envelopes.

13. Put your phone
number in the body copy of all your letters.

14. Stop using an
800 service.

15. Mail First-Class.

16. Keep a daily log of
nixies. (Nixies are the returned bad addresses.)

17. Rent more expensive
lists.

18. Always test
First-Class.

19. "Double team"
everything.

20. Use multiple
Post Offices.

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# Gary Halbert - Halbertism 26

Halbertism #26

Wednesday, June 9, 2004

Use the "AIDA" sequence for your
sales letters and ads:

Attention

Interest

Desire

Action

And yes, they must be used in that
particular order. It encapsulates the "proper sequencing" of your message.

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# Gary Halbert - Halbertism 27

Halbertism #27

Thursday, June 10, 2004

Did you hear what happened to the newlyweds who

didn't know the difference between vaseline and putty?

All their windows fell out.

Holy shit! Where was your
mind when I asked that question? Did it ever occur to you that maybe your life
would go a little better if you got your mind out of the gutter once in a while?

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# Gary Halbert - Halbertism 28

Halbertism #28

Friday, June 11, 2004

Attach a penny to the top of your sales letters in order to

capture more attention and readership.

You should try this. It's cheap, it
works like crazy and it can make your results go right through the roof!

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# Gary Halbert - Halbertism 29

Halbertism #29

Saturday, June 9, 2004

(my
birthday, in case you want to know)

"Every day people are straying away from the church

and going back to God."

Lenny Bruce

I believe in God and I pray often.
But, as far as I'm concerned, ALL religions suck.

All of them!

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# Gary Halbert - Halbertism 30

Halbertism #30

Sunday, June 13, 2004

Little Miss Muffet sat on her tuffet (I wonder what a

tuffet is), eating her curds and whey.

Along came a spider, who sat down beside her and said,

"What's in the bowl, bitch?"

There's no moral nor any message to
the above whatsoever. It's just something that appeals to my demented mind.

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# Gary Halbert - Halbertism 31

Halbertism #31

Monday, June 14, 2004

If you are sending out snail mail sales letters, try to send

them so they are most likely to arrive on a Tuesday.

U.S. Post Offices are open until noon or so on Saturdays and, that is the best day for you to mail your letters to get them…

And, if they don't arrive on a Tuesday, they are likely to arrive on a Wednesday or a Thursday, which are also good days.

On Mondays, people are grumpily going back to work and are a little exhausted just thinking about all the shit they've gotta do.

On Fridays, they're thinking about the weekend and making mental plans about what they are going to be doing.

On Saturdays, they are already into the weekend and not likely to be interested in reading a sales letter.

On Sundays, there's no mail delivery.

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# Gary Halbert - Halbertism 32

Halbertism #32

Tuesday, June 15, 2004

If you are mailing a lot of sales letters via e-

mail, mail them on a Tuesday, between 11:00 a.m

and 2:00 p.m.

That's when your e-mail is most
likely to be noticed and read... because... that's when there will be the fewest…

If you ever get a chance to look at
a graph of e-mail sales by day of the week, you will see that e-mail sales made
on Tuesdays dwarf the e-mail sales made on other days of the week.

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