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# Gary Halbert - Halbertism 33

Halbertism #33

Wednesday, June 16, 2004

Tuesdays are the best day to run an
ad in a newspaper.

That's when the newspaper will be
the thinnest and your ad is most likely to be seen and read.

Sundays are the worst days. Big city
Sunday newspapers sometimes (often) contain hundreds of pages. Sometimes I've
had ads appear in Sunday newspapers and it took me almost an hour to find my own
FULL page ad! And...

I Was
Looking For It!

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# Gary Halbert - Halbertism 35

Halbertism #35

Friday, June 18, 2004

Put your prospect's name "in lights"
(so to speak).

Today's readily available technology can easily personalize
headlines of your sales letters. Like this:

Gary Halbert Rakes In

One Billion Dollars After

Following His Own Advice!

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# Gary Halbert - Halbertism 36

Halbertism #36

Saturday, June 19, 2004

Here's a little-known secret for
increasing direct mail response!

Just include two (or more) reply
envelopes... instead... of only one. It works like a charm!

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# Gary Halbert - Halbertism 37

Halbertism #37

Sunday, June 20, 2004

(Happy
Father's Day)

"I don't know the key to
success, but the key to failure is trying to please everybody."

Bill Cosby

Truer words were never spoken.
Neither here nor in Hoboken.

When I wrote what turned out to be
the most famous (and successful) personal ad ever published, a lot of people
asked me if the ad didn't offend a lot of women. I always answer, "Yes, it
did. It offended a lot of fat, ugly women with toxin personalities. Women I did
NOT want to answer the ad." I…

"I Concentrated On Selling The
Foxes...

And... Did NOT Worry About Offending
The Dogs!"

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# Gary Halbert - Halbertism 38

Halbertism #38

Monday, June 21, 2004

If you are advertising for leads, only allow the people

you are going after to respond by phone.

Decades ago, Claude Hopkins was
introducing a new product in New York and wanted to give away free samples so
people could see how good the product was.

He ran ads in newspapers with a
combined circulation of millions.

One-third of those ads said you
could get the free sample product by sending your name and address to the
company selling the product.

Another one-third of the ads said
you could get the free sample product by calling and giving the person who
answers the phone your name and address.

The remaining third of the ads said
you could write or call.

The "Phone Only" Option Outpulled

The Other Two Options By A Factor

Of Three To One!

I've retested that
concept in recent years and the numbers are exactly the same. In other words,
"phone only" still produce

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# Gary Halbert - Halbertism 39

Halbertism #39

Tuesday, June 22, 2004

I know you're not going to believe this but, if you are

selling something on the Internet, you should...

Only Allow The People

To Order By Phone!

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# Gary Halbert - Halbertism 40

Halbertism #40

Wednesday, June 23, 2004

Give your advertising your best shot
on your very first test.

Many people don't do that and it
costs them dearly.

They send out a cheap, bulk-rate
mailing and, when they get mediocre results, they wonder if they would have done
better by mailing First-Class. Or by…

Give it your BEST shot right off the
bat and then, if you've got a loser, drop the project and go on to something
else.

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# Gary Halbert - Halbertism 41

Halbertism #41

Thursday, June 24, 2004

One of the best things I firmly believe is, if you are at

Point A and you want to get to Point B... that (no matter what)

before you get to Point B... you are definitely going to make 'x'

number of mistakes. So my motto is...

Let's Hurry…

# Gary Halbert - Halbertism 42

Halbertism #42

Friday, June 25, 2004

Scientists have discovered there is one food that very

often reduces a woman's sex drive... by as much as 90%!

Wedding Cake

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# Gary Halbert - Halbertism 43

Halbertism #43

Saturday, June 26, 2004

A good way to find a profitable market is to visit a

newsstand that sells magazines.

Magazines sold from newsstands (as
opposed to those people subscribe to them) are true indicators of what people
are interested enough to spend money for... right now!

The more of a magazine circulation
that is "newsstand sold", the better the ads in those publications will pull.

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# Gary Halbert - Halbertism 44

Halbertism #44

Sunday, June 27, 2004

Use "OPM" to get good ideas you'd
never think of yourself!

"OPM" - "Other People's Minds".

Cultivate a personal relationship
with the best minds you can find... and... harvest that garden... OFTEN!

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# Gary Halbert - Halbertism 45

Halbertism #45

Monday, June 28, 2004

Send your sales letter via
First-Class mail.

Much bulk-rate mail is not delivered
(even if it is properly addressed) by the Post Office. Much of it (bulk-rate),
is simply thrown away by the Post Office. And, if the Post Office doesn't throw
it away, surveys indicate…