Gary Halbert · whole document (97)
Motherload Collection
And,
by God, I think maybe I am.
Listen
up: I have a friend who is, arguably, the deadliest man on earth when
it comes to hand-to-hand fighting. What he likes, after he trains
someone is, to have that person go hang out in biker bars.
He
doesn’t tell them to pick fights... because... he knows the bikers
will
take care of that
part.
Anyway,
just to stay “tuned-up” my friend goes out to a biker bar every once in
a while, all by himself. He just sits there until one or more bikers
(the more the merrier) starts a fight with him... and then...
He
Beats The Living
Shit
Out Of Everybody
In
The Bar!
He’s
been doing this for years.
Now,
let me ask you something: If you had
to
learn how to fight (like maybe you knew
you
were going to have to defend your wife or one of your friends) who
would you want to teach you how to fight? Some movie star, kick-boxing,
karate guy like Chuck Norris... who literally... has
never
been
in
a
fight
in
his
life?
I
don’t think so.
I
think you’d rather be trained by someone like my friend who has... in
real life... been
putting his ass on the line for years... and... who is always
ready
to do it again.
Anytime.
Anywhere. Anyplace.
The
choice is obvious. Unless you are a complete moron, you always· bet on
a guy who “walks-the-walk”
(go
to page 2)
–
Page 2 –
instead
of some lame dipshit who just.. “talks-the-talk”... And, when it
comes to copywriting, that’s me!