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Boy, did I just have a good talk! I found a guy here who is
very much like me. His life is stones, he's intelligent,
he's Cherokee Indian and he has had some "incidents" also
and he gave me some good advice. He said you can't sink to
their level. Just don't talk to them. He…

I'm so tired. I really want to get out of here now.

Since this is the last of my first batch of letters (this is
#25) to you, I am going to try and think of something extra,
maybe a little special to say.

I don't know what. Let's see. How about this? One of the
things I have learned here is how precious the good times
and the good people are. I hope I have learned never
again to not take fare of my special relationships.

Like the one I have with you. Let's remember we've got
something very special and really take care of it.

I Love You and Good Luck!

Dad

P.S. I've got four more minutes to do to get my hour
in. Let's see. I guess what I want to focus on here at the
end is…

And, what I think my theme will be is to make a game of
becoming an expert at quietly diffusing explosive situations
and sending out stronger vibes so I have fewer (or maybe
none) encounters to begin with.

That's It!

# Dec 04

From:

North of Jewfish Creek

Tuesday, 9:00 p.m.

Dear
Friend & Subscriber,

Years
ago, in what now seems another life, Jay Abraham asked me to read
a sales letter written to sell a subscription to a financial newsletter.

He
then asked me, "Do you think you can do better than this?"
I replied, "Yes, I could beat this letter if I was in
a coma."

So,
I wrote a sales letter to compete against the one he had shown
me. My letter did exponentially better than the other one. But
to me, it wasn't much of an…

After
writing that first letter, I started writing sales letters for
financial products on an almost assembly-line basis. I wrote them
for coin dealers, Agora Publishing, KCI Publishing, Phillips Publishing,
and others. These were companies that mailed tens of millions
of sales letters a year.

It
was such an easy gig for me, I could almost sleep through all
of the "work" I was doing.

But
That Was Soon To Change!

One
day (when I was living in Oakwood Garden Apartments in Burbank,
California) I read a sales letter (it would turn out to be the
first of many) written by a man named Gary…

His
sales letter was so well crafted, so impactful from a sales point
of view, I knew if I had to compete against this guy, it would
no longer be like shooting fish in a barrel.

This
guy was good! In fact, he wasn't just good, he was unbelievably
good!

Throughout
the years, Gary created a steady stream of some of the best sales
messages ever written. But I think even beyond his outstanding
writing ability, his understanding of human psychology is truly
exceptional.

Gary
recently sent a Christmas message to all of his subscribers and
it touched my heart so much, I am (with his permission) reproducing
it here. Don't start reading it thinking it is simply a "holiday
message" (it WILL lift the heart of everyone who reads it)...
but... do pay special attention because it also contains a very
valuable…

Anyway,
without further ado, here's a very special message from my friend,
Gary Bencivenga:

This
story is about another father of a disabled child, in
his case, a son named Shaya.

This
story was originally reported in the New York newspapers.
It was so touching, it spread like wildfire across the
internet, and many began to question, "Did this…

Well,
that's the amazing part of this story. It is true. In
fact, because of all the buzz, a web site called "TruthOrFiction.com"
investigated and has reported that, yes, the story is
indeed true. It has also been confirmed by no less an
authority than the highly respected Rabbi and author,
Paysach Krohn of Brooklyn, who says that…

On
weekends, Shaya and his dad like to go for walks. As
they do, they like to stop and watch the neighborhood
boys play baseball.

On
this one Sunday afternoon, as they approached the ball
field, Shaya looked up at his father and asked, "Dad,
do you think they would let me play?"

Now,
this gave Dad a dilemma. He knows his son is learning
disabled, very uncoordinated, and has never played baseball
before. But Dad also knows the neighborhood boys have
always treated Shaya with kindness. And he feels that
if he, his father, doesn't speak up for Shaya, who will?

So
he walked over to one of the boys and asked, "What
do you think about letting Shaya in the game?"

The
boy didn't know what to say, and looked around to his
teammates for guidance. Not getting any, he took matters
into his own hands. He said, "Well, we're about
to start the 8th inning, and we…

In
the bottom of the 8th inning, Shaya's team rallied and
scored three runs. But they were still losing by three.

In
the bottom of the 9th, they rallied again. They had
three runners on base, two out, and it was Shaya's turn
to bat.

Dad
wondered, will they even let him bat? But without hesitation,
one of the boys shouted, "Shaya, you're up!,"
and he was handed a bat. But as he stood at home plate,
it was obvious to all that Shaya didn't even know how
to hold the bat, let alone hit with it.

So
the pitcher moved in a couple of feet and lobbed the
ball very softly so Shaya could at least make contact.

Shaya
swung and missed by a wide margin. Before the second
pitch, one of Shaya's teammates called out, "Hold
on, let me help him. Let me show him how to bat."
This boy came and stood behind…