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# Gary Halbert - Halbertism 46

Halbertism #46

Tuesday, June 29, 2004

Nothing is dumber than going to the expense of sending

a letter via First-Class... and then... making it look like

an ordinary, bulk-rate, junk mail letter.

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# Gary Halbert - Halbertism 47

Halbertism #47

Wednesday, June 30, 2004

ALWAYS keep in mind that the people of

America sort through their mail while standing

over a wastebasket.

This is the single-most-important
concept you will ever learn about direct mail advertising.

I think it goes without saying...
the only exception to this is when people are reading their e-mails... and...
they have one hand on their mouse... ready and eager to hit the "delete" button.

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# Gary Halbert - Halbertism 48

Halbertism #48

Thursday, July 1, 2004

"Anything that's worth doing, is
worth doing poorly!"

Joachim DePosada

Best business advice I ever got. It
came from my friend, Joachim DePosada.

You gotta look like a fool to become
a pro. Nobody pays par golf the first time he shoots 18 holes. Nobody plays
killer guitar the first time he holds it in his hands.

Want to know how to get good at
writing? You get good at writing...

By Writing!

Writing A LOT!

Copy out in your own handwriting all
the classic ads you can get your hands on. After weeks of this, write an ad of
your own.

Test your own ad.

It probably won't work. So, what do
you do next?

Write ANOTHER ad!

Test that ad also.

Keep doing this over and over until
you get a winner.

It took me more than four (4!) years
to write my first winning direct mail letter... but... more than six hundred
million (600,000,000!) copies of that letter have been mailed.

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# Gary Halbert - Halbertism 49

Halbertism #49

Friday, July 2, 2004

Anything that "looks" easy-to-read
gets more readership.

And how many times do I have to say
it... if they ain't reading... they ain't buying!

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# Gary Halbert - Halbertism 50

Halbertism #50

Satuday, July 3, 2004

RUTHLESSLY eliminate all negative
human scum from your life.

I refer to these people as
"success-sucking vampires".

You simply can't afford people who
slow you down. Do not, out of a false sense of obligation, allow yourself to be
trapped into going through life dragging someone else behind…

# Gary Halbert - Halbertism 51

Halbertism #51

Sunday, July 4, 2004

Use celebrities and models to "punch
up" your promotions.

Do it! Do it! Do it! They're easy to
get and cheaper than you think.

Wonder what kind of celebrity or
model you could use on this particular day?

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# Gary Halbert - Halbertism 52

Halbertism #52

Monday, July 5, 2004

Always make your newspaper and
magazine ads... and your website... look as much like articles (instead of
looking like an ad) as humanly possible.

Readership of
"articles" (or ads that look like articles) get 500% more readership than ads
that look like ads.

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# Gary Halbert - Halbertism 53

Halbertism #53

Tuesday, July 6, 2004

The future isn't what it used to be.

Change is the only constant in life. This has always been true.

But now, change is happening at a blinding speed. In other words...

The Acceleration

Of The Acceleration

Is Accelerating!

In today's world,
all a lot of people can do is hang on. And, a lot of them are lucky just to be
able to do that.

One thing you've
GOT to do is reduce the clutter. For example, I DO have a cell phone... but...
it is always turned off…

I don't like
to be constantly available. I need time to think once in a while.

Maybe that's also
true of you.

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# Gary Halbert - Halbertism 54

Halbertism #54

Wednesday, July 7, 2004

Put passion into all your ads and
sales letters.

You probably don't already do that.
You should be so fired up about what you are selling... that... all your copy is
a "controlled rave!"

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# Gary Halbert - Halbertism 55

Halbertism #55

Thursday, July 8, 2004

"Harvest Headlines" every month to
make sure you "catch a lot of sparks".

At last! An excuse for reading the
"National Enquirer"!

(And other interesting publications
with great headlines.) Fun. And... very, very profitable.

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# Gary Halbert - Halbertism 56

Halbertism #56

Friday, July 9, 2004

"It always looks darkest... just
before... everything goes totally black!"

Stop being so fucking cheerful.
Everything IS going to go bad... so... you may as well accept it.

Hell, if history is any guide, ain't
none of us gonna get out of this alive.

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# Gary Halbert - Halbertism 57

Halbertism #57

Saturday, July 10, 2004

"The graveyards are full of
indispensable men."

Charles de Boulle

Stop taking yourself so seriously.
You really aren't that important. Your passing may leave a vacuum but, it will
be filled faster than you would ever believe.