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Good. Let's pretend there are two guys who want to get to Marietta, Ohio. They are in a canoe paddling very efficiently... except... they are in the Mississippi River (not the Ohio River). Let's say they have their canoeing down pat. They've learned to use a perfect J-stroke. They get the maximum forward movement from each…

Now let's take two other guys who are paddling their canoe north on the Ohio River leaving Parkersburg. They likewise want to get to Marietta. These guys are really lousy canoers. In fact, they don't even have paddles. One guy is paddling with his shoes while the other guy is paddling with his bare hands.

Can you guess who is going to reach their goal, the city of Marietta?

It is NOT those super-efficient guys. They are in the wrong river. And no matter how efficient they travel on the Mississippi River, they cannot get to Marietta, Ohio. Simply because Marietta is not located on the Mississippi River. That is an illustration of...

Efficiency Without Effectiveness!

On the other hand, those two poor souls paddling up the Ohio River with their shoes and hands will eventually (in spite of their total absence of efficiency) reach their goal of Marietta. Why? Because...

They May Not Be Efficient...

But... They Are Effective!

They are, at least, traveling on the right river in the right direction.

Let's relate all this to the Internet.

A very good friend of mine was making an enormous amount of money on the Internet soliciting leads he sold to real estate brokers. He would send approximately 25 million…

That meant he was getting approximately 1 lead for every 10,000 sales message he was e-mailing. He was able to make a huge profit because, at that time, spam was legal. It also cost so little to send out those 25 million messages. Yes, he was able to make money... in spite of the fact... he was using…

Let me put this in perspective:

At approximately the same time my friend was doing that, I was using direct mail to solicit leads. For approximately every 1,000 pieces of mail I sent, I received 70 leads. That meant I was getting a 7% response rate.

Let's combine his means of sending a sales message (e-mail)... with... my direct mail letter. In that case, we would have gotten a 7% response rate from 25 million e-mails. That, my friend, would result in...

175,000 Leads From Each

Of His Mailings!

Which also means... my sales message was...

470 times MORE EFFECTIVE

Than His E-mail Message!

Know this: The Internet is the most efficient advertising medium in the world... but... it is also the least effective.

But what if... all those people trying to sell things on the Internet (which is so efficient) also used the techniques I could teach them to make their efforts effective? Then we would have a killer combination! We would have a money-making machine more powerful (by far) than the U.S. Mint.

Switching gears here. I'm going to tell you about my computer expertise. Years ago, when I got my first personal computer, I did so because I wanted to learn about the stock market. The guy who taught me how to use my computer said I learned faster than anyone he had ever seen. (Obviously, he never taught a 9…

I learned how to send and receive e-mail. I learned how to get stock quotes, stories on stocks, intraday graphs, and how to buy and sell stocks online. I also learned how to go to websites whenever I wanted to research something. I learned all that in about 1-1/2 days. I have not learned anything else since…

I do not know how to upload anything on to a website. I do not know how to use an Instant Messenger service. I do not know how to cut and paste. I do know how to play a computer game. And even though I DO know how to go to a porn site... I do not know how to…

Yet, in spite of all these things, I bet I can teach you more about how to make a website profitable than any Internet guru on earth. (Pity I'm not going to share this with you, isn't it?)

Back to my readers once again. I love it so many people read my work. I love it so many…

You know, a few years ago when I was still publishing a "snail mail" newsletter, I had received so many letters of praise, we stopped counting and keeping them after we had more than 3,000. Now that I'm on the Internet and read all over the world, I bet I receive almost as many (or maybe even more…

I read every one of those e-mails and letters. Some of them are so touching, they almost break my heart. Some of them are amusing. And almost everyone thanks me for the contribution I have made to their lives, whether in some small or large way.

The chances are very good, if you send me an e-mail, that you will NOT get a reply. There are number of reasons for this:

First, there's a pretty good chance that because of AOL and all the various spam filters, I won't even receive your e-mail message.

Secondly, because I receive so many e-mails, it would be impossible for me to reply to them.

You know, I have a vision I hope does NOT come true. Want to know what that vision is? I thought so.

I'm lying on a hospital bed under an oxygen tent. There's a knot of people standing around the…

The doctor replies, "I don't know. He's going pretty fast. Maybe just another 7 or 10 minutes more."

"Well, is it okay if we lift the corner of the oxygen tent so we can say goodbye?" they beg.

The doctor says he'll leave the room to give these guys some privacy with me.

Then, with everyone else looking on, two of these guys lift the oxygen tent. One of them says, "Gary, hey I know it's a bad time and I know you're dying. But I've got just one quick question. You know stamps are 37¢ and my friend says he thinks we'll get better response using three stamps…