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Whatever. We must press on. I am fasting today and I did a
little bit of roadwork (just walking) a bit earlier when it
wasn't so hot. I also finished doing some changes in an ad
for L. and I am working on a DM letter for him. In addition,
I wrote and mailed a letter to Joanie and…

There is a reason for telling all this and the reason is I
want to give you some guilt.

I'm serious. I was a little disappointed during our last
visit when you told me you haven't been doing your roadwork.
Now, of course, if you have been sick that's one thing but,
if you are goofing off…

Listen up, Bondy: These letters are a labor of love for me
and I am trying to reach you all the important stuff I know.
And, one of the most important things I can teach you is to
just do it! KEEP ON PEEPING ON! Everybody else here
has been eating steaks and "celebrating" the 4th. That's OK
but…

And I'm doing it all. I am heartsick for my woman, I am
living in 114 degree heat I have jerks for roommates, and,
above all I AM IN PRISON!

And, I'm still doing it. So, you do it too. You are made out
of the same stuff I am and I am so proud of you, you…

But get this. It doesn't matter how much you learn if
you don't use what you learn. So when I tell you to
do your roadwork and exercise with weights and study and
read ads aloud and write them out in your own handwriting, I
mean for you to do it and do it now!

So don't mess around with your life. I have messed up enough
for both of us.

End of sermon.

Now, I'm going to talk to you about a big difference between
people who make it in any field (including crime) and those
who do not.

That difference is awareness.

Most people (at least many) walk around with their heads in
the sand.

They are lost in a fog. They go whichever way the current of
the streams of their world happens to push them. They are
sheep and they are regularly shorn.

This is a bad way to be in prison. Prison is a microcosm of
society and weak fish are gobbled up fast. So are those who
walk around with their heads in the clouds oblivious to what
is going on about them. You can't sulk in prison. You can't
waste time feeling sorry for yourself. You can't…

Guys in prison take care of themselves. They exercise their
bodies, pay attention to their grooming, read, study and
much more. You see, you never know when opportunity will
knock (and it does, even here) and, if you are smart, you
must be ready.

Does all this have anything to do with direct mail and mail
order? You bet it does. Mail order (and all other) fortunes
are made by men and women who know what's going on in their
fields. These are the people who stay up to date. They read
the trade journals, they make sure they are on everybody
else…

You know, kiddo, quite often I am referred to as an
advertising genius, the "best copywriter in the world" and
so forth. Now, as you know, I would be the 1st person in the
world to deny these claims but if I really am so good, there
is at lest one reason for it that everybody misses. It is
this…

I Work Like Crazy!

I just came back from the TV area and there is a guy out
there who lives across the hall from me. At first, I didn't
recognize him. He's a white guy, a body builder, and he has
long flowing shoulder-length hair. He's been down for a long
time and the reason…

This, my man, is the attitude to have. Always be ready to
catch a break. You know, if you play enough poker, sooner or
later, after thousands of hands, everybody in the game will
more or less have been dealt the same amount of good hands,
bad hands and mediocre hands.

What determines the winners? It's how they play the cards
that were dealt them. Were they alert and ready to exploit
the good ones? Did they perceive that the bad ones were in
fact bad in time enough to dump them without huge losses?
Were they ready to exploit or abandon their mediocre hands
as the different situations dictated…

Sweat the details. It's an area I have been remiss in and I
am working to correct this state of affairs.

You do it too.

Man, am I doing a lot of writing! I've even learned to hold
the pen another way when my hand gets tired from holding it
the regular way~~

Oops! I lost it.

You know what? It's so hot in this room I have to keep a
bandanna (it's the blue one) under my arm to keep from
getting sweat stains on the paper.

And now, we're going to talk about believability.
Believability is one of the top most important ingredients
of good MO & DM promotions…

And, did you notice up there that when I mentioned my
bandanna, I said "it's the blue one" in parenthesis?
Did you wonder why I wrote it like that? I bet you didn't. I
hope not. I hope not because if you did notice, then you
were noticing my writing style instead of my message.

And that's not good. However, I'll bet that little extra
detail of info drew you closer to me and my letter and made
this communication "more real" for you.

And, if you were a stranger, these types of details makes
everything that is written that much more believable.

Now, here's something else that seems to fit in my rather
mish mash theme for today. It has to do with time. You know
something? Most people who are on top of things and "aware"
usually know what time it is within a few minutes without
looking at a clock or watch.

Check yourself right now. Don't look up from this page and
write down right here what time you think it is.
{time you think it is
_________________}

Now check and see what time it actually is and write it down
right here. {time it actually is
_________________}