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# Gary Halbert - Halbertism 13

Halbertism #13

Thursday, May 27, 2004

Immediately acknowledge every order you receive with
a 'thank you' letter sent via First-Class mail that solicits more money.

You're a dumb bunny if you don't.
Your customers are never hotter for your goods or services than when they
first order. Be courteous. Immediately acknowledge their purchase…

# Gary Halbert - Halbertism 14

Halbertism #14

Friday,
May 28, 2004

All young good-looking men with a
full head of hair are homosexual!

At least that's what I prefer to
believe.

And, nobody's gonna convince me otherwise.

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# Gary Halbert - Halbertism 15

Halbertism #15

Saturday,
May 29, 2004

Ground yourself in the true
fundamentals of marketing... heighten your awareness of what's working NOW...
and continually capture ideas, headlines, thoughts, techniques, etc.

And where do put all this vital
information? On 3x5 index cards. You should ALWAYS have a stack of these with
you... wherever you go.

Doing this systematically programs
your mind to "connect the dots" so you can come up with a constant stream of
winners.

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# Gary Halbert - Halbertism 16

Halbertism #16

Sunday, May 30, 2004

Specific claims increase
believability.

Do NOT write in your advertising,
"This car gets great gas mileage."

DO write, "This car
gets 41 miles per gallon in the city and 52 mpg on road trips."

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# Gary Halbert - Halbertism 17

Halbertism #17

Monday, May 31, 2004

Using negative adjectives in your
headlines work like crazy.

Here are some examples:

Desperate Nerd
From Ohio...

One-Legged
Golfer...

Blind Medical
Doctor Discovers...

Half-Dead Cuban Washes Ashore In Miami...

With Strangest Secret That Can Double

The Income Of Most Americans!

You get the idea, don't you?

Well, the hell with you if you
don't.

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# Gary Halbert - Halbertism 18

Halbertism #18

Tuesday, June 1, 2004

Once upon a time, my son, Kevin, got into a

fender bender accident with a car full of

Mexicans in Los Angeles...

The accident was entirely the fault
of the Mexicans. In spite of that, they got a sleazy lawyer who began making
"shake down" calls to my son trying…

He did and the problem was solved immediately. Here is
the script I wrote for him:

Dirtbag
Lawyer: "Mr. Halbert, this is Dirtbag again. I'm calling about the
car accident and..."

Kevin:
(butting in and interrupting the Dirtbag:) "Mr. Dirtbag, please hold on just
a moment and I'll get right back on the phone."

(Then, he puts Dirtbag on hold. After about two
minutes he picks up the phone again:) "Mr. Dirtbag, I needed to get off the
phone long enough to set up a tape recorder to record this call. It's recording
now. The reason I did this is because of one of your previous phone calls to me.
I believe you…

Dirtbag
Lawyer: "Turn that damn thing off! It's illegal to record telephone
calls!"

Kevin:
"No it's not illegal... just as long as you let the other party know you are
recording the call. And I told you I am recording this call."

Dirtbag
Lawyer: "Turn that damn thing off!"

Kevin:
"No."

Dirtbag
Lawyer: (ballistic babble and gobbledy gook)

Kevin:
"Hey, you got anything to say or not?"

The dirtbag lawyer hung up and never
called back.

MORAL: People always act differently
(VERY differently) when you let them know they are being recorded and/or video
taped. This is a GREAT "lawyer taming" tool.

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# Gary Halbert - Halbertism 19

Halbertism #19

Wednesday, June 2, 2004

"New invention: Snap-on acne for
people who want to look younger."

Johnny Carson

I don't know about you but, I REALLY
miss that guy!

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# Gary Halbert - Halbertism 20

Halbertism #20

Thursday, June 3, 2004

Here's a big (VERY BIG) marketing tip
if you sell via the Internet.

Most people send auto responder
messages to their customers. That's really dumb... because... once you
have their name and address... you should send all your sales pitches... via
snail mail.

Why?

Simply because snail mail pitches
produce at least 20 times as many sales as e-mail pitches. In fact, I
just got a call from one of my clients who (because of my advice) started
sending snail mail pitches to his customers instead of e-mail pitches. And he
says...

He Is
Getting

At Least
40 Times

As Many…

# Gary Halbert - Halbertism 21

Halbertism #21

Friday, June 4, 2004

"The baby was so ugly they had to hang a pork chop

around its neck to get the dog to play with it."

Dan Kennedy's Mother

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# Gary Halbert - Halbertism 22

Halbertism #22

Saturday, June 5, 2004

Here's the best way to make money
using the Internet!

Find great ads written by genius
copywriters who are also misers (that's nearly all of them)... and...

Use
Those Ads As "Templates" To

Create
Direct Mail Sales Letters And

Newspaper Ads And Magazines Ads!

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# Gary Halbert - Halbertism 23

Halbertism #23

Sunday, June 6, 2004

Here's a
little advertising quote:

"Put All Of Your

Headlines In Quotes"

I don't know why... but.. putting
quote marks before and after the first and last words of your headlines
increases results.

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