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19.
A cat has 32 muscles in each ear.

20.
An ostrich's eye is bigger than its brain.

21.
Tigers have striped skin, not just striped fur.

22.
In most advertisements, the time displayed on a watch
is 10:10.

23.
Al Capone's business card said he was a used furniture
dealer.

24.
Los Angeles' full name is "El Pueblo de Nuestra
Senora la Reina de los Angeles de Porciuncula."

25.
A dragonfly has a life span of 24 hours.

26.
A goldfish has a memory span of three seconds.

27.
A dime has 118 ridges around the edge.

28.
It's impossible to sneeze with your eyes open.

29.
The giant squid has the largest eyes in the world.

30.
In England, the Speaker of the House is not allowed to
speak.

31.
The microwave was invented after a researcher walked by
a radar tube and a chocolate bar melted in his pocket.

32.
Mr. Rogers is an ordained minister.

33.
The average person falls asleep in seven minutes.

34.
There are 336 dimples on a regulation golf ball.

35.
"Stewardesses" is the longest word that is
typed with only the left hand.

Well, all that was interesting, wasn't it? But
so what? How can that help you make any money?

Let's take Interesting Fact #31, the one about
the guy inventing the microwave oven after his candy bar
melted when he walked by a radar tube. Obviously, that caused
him to have an "aha" experience which led to the
invention and sales of tens of millions of microwave ovens.
Today, I read something in the news and it gave…

Another possibility, is running headlines of
this nature: "K-Mart
Offers 50% Discount On Sony Camcorders To All Women Who Are
More Than Seven Months Pregnant."

Or, perhaps, a certain camcorder could be
"positioned" as a "baby cam" specifically
designed to record the adventures and events which occur as
your new child's life unfolds.

One thing I failed to emphasize when I wrote
so many copywriting "lessons" recently is... how
important it is to make your sales message interesting and
thought-provoking.

Let's take another look at those 35
Interesting Facts and see if there is any way we can use them
to start a sales letter or an ad that would capture…

By the way, if you are not familiar with the
word "segue" here is the dictionary definition, "to move smoothly and unhesitatingly from one state, condition,
situation or element to another." For our purposes, a
segue is simply a slick way of capturing someone's attention
which makes it possible for us to make a logical and seamless
transition to…

Shall we begin with Interesting Fact #3?
That's the one that says, "There are 293 ways to make
change for a dollar." We could put up a big sign in a
retail store and have a contest to see who would be the first
of our prospects or customers to come up with all 293 ways
listed on a…

Now let's talk about Interesting Fact #34,
which is, "There are 336 dimples on a regulation golf
ball." Suppose we started a sales letter like this:

Dear Friend,

Did you know there are 336
dimples on a regulation golf ball? And guess what? It
is the material directly
beneath each of those dimples that determines how far
that golf…

Now, there is a brand new golf
ball that has a tiny circle of material called "Zoomonian"
beneath each dimple. Zoomonian has qualities found in
no other material. The main quality that makes it so
unique is... it retracts under pressure (like when
it's hit by a golf club)... but then... it "unretracts"
(snaps back to its regular size…

What does this mean to you as
a golfer? Simply put, as soon as you hit one of these
new golf balls... before it has even gone three inches... the Zoomonian will have
already expanded back to its natural size. That
instantaneous action will send that golf ball
rocketing down the fairway as though it were propelled
by 336 tiny…

Etc., etc., etc.

Our next example, using Interesting Fact #21
("Tigers have striped skin, not just striped fur")
could begin with a message like this:

Dear Friend,

Did you know tigers have
striped skin and not just striped fur?

Isn't it unfortunate the same
is not true of human beings?

What I mean is, wouldn't it be
great if all crooks, thieves and scam artists had some
type of tattoo on their foreheads which identified
their true nature?

Unfortunately, the reality is,
many of the most immoral and unethical people on this
planet have gleaming-white, engaging smiles and
honest-looking, open and charming faces. They are also
dressed in expensive shirts, suits and shoes which
disguise their street-thug nature. All of this outside
appearance is to gain your confidence and to
camouflage their true objective... which…

There is a man just like that
lurking in your life and, if I weren't writing this
letter to you to tell you the truth about him, you
would probably be bankrupt by this time next year.

Yadda, yadda, yadda.

Continuing on with Interesting Fact #20 which states, "An ostrich's eye is bigger than its
brain," we might start our sales pitch with wording
similar to that on the following page:

Dear Friend,

Did you know ostriches have
eyes bigger than their brains?

Guess what else? So do 99% of
people who invest in the stock market.

These people watch CNBC, read
the "Wall Street Journal" and participate in
computer chat rooms... and... every time their eyes
process some type of
"too-good-to-be-true" information
into their brains... they make incredibly bad
decisions and lose a healthy chunk of their
hard…

And they never learn.

Did you also know a goldfish
only has an attention span of three seconds? [Sidepoint:
This is Interesting Fact #26.] This also seems to be
true of many stock market investors. What I mean is,
they seem to have an inability to remember how often
they have already been bilked by MLM scams, new IPO
scams…