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But you'd better pay attention because,
she has to teach can save you thousands and... make you
millions! Here's just a small "taste" of what you'll learn from this video:
The exact best PR technique you can use to get the most
"free advertising" you could ever hope for! to use the
"instant credibility" factor to force…

- Page 4 -

* Why you need and how to use a clipping service! e The often overlooked negatives of getting free PR! And so on. This lady
and her info are dynamite and... so far... I've just given you a tiny fraction of what she has to share. these tough economic times,
knowing how to get free advertising can
be basic to…

They're not going to be pushy. I
just don't want to give up on you until we've gotten a definite yes
or no from you. So please... say "yes" or say "no". You can do it by calling
us at
or by simply returning the enclosed
order coupon. Thanks for hearing me out. Sincerely,
Jaryl. Hallet
Garv…

# The Gary Halbert Letter, Exact Name Mailing List

From:

W-a-y West of Jewfish Creek

Dear Friend and Subscriber

If you learn how to use direct mail properly, the results can be so amazing, it may take your breath away!

I'm not kidding. Here's an example: Once upon a time, I wrote a simple, one-page letter that sold "family name research reports" which told you about the history of your surname and some facts (including a drawing) of the earliest known coat-of-arms recorded with your surname. Now, would you care to guess how many cash…

7,300,000 Different People!

All from a simple, one-page letter. Isn't that something? By the way, it took more than 40 people just to make the bank deposits because, often, we'd receive more than 20,000 checks in a single day.

So, as you can see, if you use direct mail... and... do it right, it can really pay off!

Now, as far as doing it right is concerned, the most important element of all is the mailing list. It doesn't matter how attractive your offer or how brilliant your sales letter if you mail to the wrong list, you…

What mailing lists should you use? Well, that depends on what kind of business you're in. If you've got a business like a restaurant, a hardware store or some other kind of retail establishment, your choices are pretty much obvious... because... what you need is simply the names and addresses of everyone who lives in your trading area…

A list like this is every easy to obtain. Actually, if you live in a fair-sized city, it may very well be as easy as looking under "Mailing Lists" in the yellow pages of your telephone book. Here in Los Angeles, for example, there are 31 entries under mailing lists in the Pacific Bell Business-to-Business yellow pages…

You can also specify if you want homeowners only or apartment dwellers only. You can get the names of all the chiropractors, all the nurses, the real estate brokers, tax preparers, optometrists and many other types of occupations. You can also order all the boat owners, business owners (by category) and almost any other selection your little heart desires.

Here's an example of how you can use these mailing lists. Let's suppose you own a restaurant. Well, what you could do is order all the names and addresses of all the 6,486 dentists in southern California and send them a letter like this:

Dear Friend,

I am writing this letter to you because you are dentist.

My name is John Jones and I own "John's Restaurant" here in Anytown, and I have decided that every day next month, I am going to serve free wine with every meal to every dentist who comes in for dinner. Want to know why? It's…

Sincerely,

John Jones

Owner

Now, why are you offering a "dentist's special" for your restaurant? I don't know. Maybe because your daughter married a dentist and she didn't end up marrying that Padagonian pygmy you were worried about. Maybe because a dentist did something to save you from periodontal disease. And, if this approach works, why not…

This is an example of "customizing" your advertising to a specific group. You can also customize it by geographic area, by boat owners or what have you.

Now, listen: If there aren't any companies under "Mailing Lists" in your phone book, all is not lost. You see, there are two big national companies who also have the name and…

By the way, these last two companies can also select by make, year and model of car. Do you know what that means? Just this: It means you can also have a "Ferrari Special", a "Chevy Special", a "Ford Special" and so on.

O.K., what we've been talking about so far are compiled lists. Another type of list is known as a "buyers list." This type of list is usually much more responsive but, often, it is not regional in nature. A "buyer" list, for example, might contain all the names of the several million people who bought a certain diet…

There are two primary sources that have info on these types of lists. The first is the Standard Rate & Data (SRDS) List Book. This is a huge book containing a description of literally thousands of different mailing lists. Your library should have it (ask for SRDS Direct Mail Lists Rates and Data) and, if they don't, you can call…

By the way, I strongly suggest you get a copy of this publication (it's being updated all the time) and spend about 20 hours just reading all the various listings.

Believe me, it will really open your eyes!

The other source for those names, is your handy, dandy list broker. A list broker works very much like a real estate broker except his product is names and addresses rather than homes. Once again, your phone book is the first place you should check to find a list broker in your city. If there aren't any in your…