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How much
is your subscription to my newsletter? A lot. In fact, I
suspect when you see the price on the subscription form (it's inside
the yellow sheet of paper enclosed with this letter) you are going
to gasp.

That's OK with
me... I know what I am worth! So, after you recover from your
mild case of "sticker shock" try to remember:

This Offer Is 100% Risk-Free...

And... The
Price Is Less

Than 1% Of
The Value!

Here's the
deal: If you will agree to a 1-year trial subscription to his
newsletter, Halbert will send you all of the video tapes and the
money-making reports you've just read about... and... he'll send you
all this FREE! And, to make it even better, if you decide to cancel
your subscription at any time…

He Will
Still Let You Keep The Free

Video Tapes
And Reports!

But no matter how compelling your headline,
your body copy, your bullets, your subheads, your closing, you will always
find some customers still need a little push, a little last minute nudge,
to convince them your product or service is exactly what they need. And
just how do…

I'm glad you asked.

It's called a "P.S." A "postscript" an "afterthought."

Sometimes, I'll tug one more time at my reader's greed glands by throwing
in a bonus in the P.S. Other times I'll remind them of my refund policy.
And a good P.S. is to let them know there is a…

And speaking of "greed glands", I know by now you're all worked up and
want to see a few samples of my own P.S.'s. Being the "guru of giving",
here you go:

P.S. Would you like to have a free
100-year-old silver dollar? If so, just read the enclosed "HOT
FLASH" pink sheet and…

P.S. Of course, we always stand
behind Gary's refund policy. If for any reason at all (or as he
says, "for no reason at all") you decide to cancel your
renewal subscription, you'll receive a full pro-rata refund for the
issues not mailed to you.

P.S. It would be appreciated if you
would call even if you are going to pay by check. I need to know the
response to this offer as soon as possible in order to make sure it
doesn't get out of hand.

I
guarantee, you will not find a better "swipe file" of such world-class
marketing anywhere…

What you've got to remember is... no matter what format I used originally,
you can take those same concepts, tactics, layout, techniques... and twist
and tweak them for your own marketing pitches. Consider them your
"roadmap" to riches!

For some, my "Motherload Collection Of Marketing Masterpieces!" will be a
"basic training camp". These ads can get you out of the trenches and onto
the playing field!

For others, my "Motherload Collection Of Marketing Masterpieces!" can get
you out of the poor house and into mansions (like the ones Robin Leach
featured on "Lifestyles of the Rich and Famous…

And finally, for those who have Internet know-how... but... have been
missing the boat for true independence and financial freedom, my "Motherload
Collection Of Marketing Masterpieces!" can get you from being tied to your
computer waiting for your ship to come in... to... sailing the 7-seas
yourself any day of the week!

I'm not some college professor with a bunch of "theories" about how to
write copy. I'm not an ad agency trying to get you to spend a fortune so I
can get fat on a 15% commission. What I am is a
down-in-the-dirt, shirt-sleeve-rolled-up marketing master who knows what
it means to…

Here's How To Order!

All you have to do is write your name and address and the words "Motherload"
on a piece of paper and mail it to us with your check or money order
(sorry, no credit cards for this hot deal). Your check needs to be made
payable to "Cherrywood Publishing" in the amount of $297.00…

Cherrywood Publishing

3101 S.W. 34th Ave. #905-467

Ocala, FL 34474

That's all there is to it.
As soon as I receive your order, I will send the 3-ring binder to you
immediately by Priority, First-Class Mail.

There's nothing more I can
say about this collection of masterpieces... except...

They
Are Priceless!

OK,
remember Theresa wrote all that copy and assembled all the examples. NOT me. I
SWEAR. I did none of it. It's pretty darn compelling, isn't it?

Anyway,
she asked me what we should charge for "The Motherload". I think this is a
priceless collection but, we're going to let it go for $297.00.

And
guess what? I've decided what I'm going to charge for my seminar I'm going to
hold in May, "How To WRITE A Website Pitch That Will Make…

And
guess what else? If you buy "The Motherload" right now, I'll take $1,000.00 off
the price of my seminar if you decide you want to attend.

The
deal is simple. You spend only $297.00 for a priceless "swipe file"...
plus... you get a $1,000 discount off the price of my seminar if you decide…

Once
again, it's easy to order. All you have to do is write your name and address on
a piece of paper with the words "Gary's Motherload Collection" and send it
immediately with your check (sorry, no credit cards accepted for this hot
tamale) in the amount of $297.00 made payable to "Cherrywood Publishing" to:

Cherrywood Publishing

3101 S.W. 34th Ave. #905-467

Ocala, FL 34474

That's
all there is to it. As soon as Theresa gets your check, she'll send you "The
Motherload"... and... in the meantime, I'll be working as fast as I can to get
the details of my upcoming seminar sent to you.

Sincerely,

Gary C. Halbert

"The Best Website Copywriter

In The World?"

P.S. I think I am the best website
copywriter in the world. Again, if I'm not, don't tell me. It's a
vacant title and, I'm claiming it!