2,513 passages, newest first · 211 ms
(3)
Sometimes, they have financial wealth (most often they don't)
but they are always poor in their minds, and
(4)
They get their pseudo self-esteem from the grades given to them
by others and have no innate "sense of being" nor a core of
natural integrity, and
(5)
They think they have a sense of humor but they don't, since
they can only laugh at jokes made at the expense of others and they always
fail to see the ludicrousness of much of their own endeavors, and
(6)
They often have intelligence in a technical way but almost no
ability whatsoever for true independent and innovative thought, and
(7)
They lack courage and will study and "rehearse"
endlessly but, will avoid at all costs ever letting the curtain come
up... unless... someone else has agreed to star in the play, and
(8)
They don't understand true morality. Therefore, they are much
more concerned with what's legal rather than with what's right, and
(9)
They will be as obnoxious and abusive as possible to those
under them but, will kiss ass like crazy to curry favor with their
superiors, and finally
(10)
Many of them will have college degrees but will never recognize
these degrees as the silly jokes they are... and... they are unable to
grasp the vital fact all true education is self education.
Basically, what we have here is a group of losers who are
permeated with a small-minded, mean-spiritedness that vacuums out the vitality
and…
They Suck!
Well, so what? What does all this have to do with you, with
marketing, and with making money?
A lot. You see, as a general rule, it is always easier
to do business with and market stuff to people very high on the Halbert Index
(Players) and this is especially true in an economic slump. Why? Simply
because…
Want to know where else it doesn't come from? Schools!
Basically, our school system teaches people to obey...
not... to think. There are seven principal
lessons taught by the school systems in the United States. They are confusion,
class position, indifference, emotional dependency, intellectual dependency,
provisional self-esteem, and that "no one can hide." This is a
national tragedy…
Our School System Works To Inhibit
This Natural Genius Rather Than Release It!
School is jail for children. The school system doesn't
need to be revamped, altered or tinkered with... it needs to be destroyed.
Consider these facts: (A) Our nation ranks at
the bottom of 19 industrial nations in reading, writing and arithmetic.
(B) The world's narcotic…
Doesn't that sound just like the rhetoric you'd expect from a
maverick like me? Well, it's not from me. Everything you've just read about
the school system in America comes from a new book titled, Dumbing Us Down written by John Taylor Gatto. Mr. Gatto is not only
one of the most respected teachers in the…
Teacher Of The Year!
If you've got kids, you'd better read this book. It'll open
your eyes, make you want to puke and, for sure, if you're anywhere near the
top of the Halbert Index, it'll cause you to immedi-ately consider pulling
your kids out of school. Here is what kind of children, according…
Mr. Gatto has much more to say that I can summarize here but,
there is one sentence in this book that virtually leapt off the page at me. He
said,
"The
Richer The Kid, The Less
Television He Or She Watches!"
Whatever. Whatever. Whatever. Where am I going with all this?
Ok, listen: There are two basic types of businesses that do well in an
economic slump. The first type of company would be a well-run giant
conglomerate with monstrous purchasing power enabling it to buy and sell
staples (and other commodities Americans feel they can't do without) at…
Is it any wonder Wal-Mart is the largest retailer in the
world?
All this has created a curious and profitable niche for one
sharp guy who, when Wal-Mart announces it's coming to town, goes around and
counsels the frightened local retailers. Basically, what he tells them is...
don't even think about competing with Wal-Mart on…
What I want to impress upon you is... if possible... you
should endeavor to confine your selling efforts to...
Players With Money!
Why? First of all, it is easier to sell something to someone
with money. It's an obvious fact that person has the money to buy what you're
selling. If you've got a $500,000 house…
But there's another fact you mustn't overlook. People with
money usually means they also have an important character trait most of
the "sheep" out there don't possess. Namely...
They
Have The Ability
To Make A Decision!
And... without talking it over with their spouse, their
lawyer, their CPA, or their mommy. Usually, people with money got their loot
because their lives are filled with independent thought and movement.
These people with a high Halbert Index also possess another rare commodity.
Namely... the ability to recognize true value. In other words, yes, it…
Reflect, for a moment, on what I sell. This would
include a high-priced, rather arrogant newsletter, expensive seminars,
expensive videos, audios, printed information packages, client services, etc.
Who won't buy my material? Basically, stupid, lazy people who relate
its value to how much it weighs and how much "bulk" they receive.
Who does buy my material? The answer…
Players With Money!
Want some proof? Recently I did a per capita analysis of the
readers of my newsletter by State. The ten States with the highest per
capita readership of this newsletter are: (1) Vermont, (2) Texas, (3) Nevada,
(4) Colorado, (5) Alaska, (6) Arizona, (7) Utah, (8) Washington,
(9) California, and (10) Hawaii.
The ten States with the lowest per capita readership of
this newsletter are: (1) West Virginia (by far
the worst of all. Could this have anything to do with the fact I was born
there?),
(2) Kentucky, (3) Nebraska, (4) Mississippi, (5) South Dakota, (6)
Tennessee, (7) South Carolina, (8) Iowa, (9) North Dakota, and (10) Louisiana.
These two groups of States are separated by a dramatic
difference in per capita income. Want to know the difference in the average
four-member family income from the highest State (Vermont) to the lowest (West
Virginia)? It's a staggering $14,800. And get this:
The per capita readership of my newsletter in Vermont as opposed to the
readership…