2,513 passages, newest first · 200 ms
900% Higher!
Pay attention here. This does have meaning for you.
Remember what Willy Sutton said when asked why he robbed banks? "Because
that's where the money is!" So, to get to the bottom-line, here's what
I'm suggesting: If you haven't done so already...
Start Thinking About Developing
High-Priced, High-Profit Products
And Services With Enormous Value!
And secondly...
Start Thinking About Selling
Your High-Priced, High-Profit Products
And Services With Enormous Value
To Players With Money!
Pretty simple concepts, aren't they? But, simple or not, this
kind of thinking can separate you from the poverty of the brain-dead masses
and catapult you into the ranks of those lucky folks who enjoy total financial
freedom. However, to help you implement these concepts, I feel I need to give
you some tips…
First, what are "PWM's" (Players With Money) most
likely to buy? Well, for openers, they are extremely willing to shell out
money for what they did not get in school.
Namely... an education. PWM's learn very early almost nothing taught in school
has any commercial value whatsoever. For one thing, our school system teaches
absolutely nothing about how…
What else besides education are PWM's eager to purchase? They
are also eager to purchase... INSPIRATION! I don't mean phony/baloney
types of inspiration like the horseshit sold by televangelists. Nor do I mean
stupid tapes with hidden "subliminal" messages (they've been proven not
to work) that supposedly bombard your mind with positive "you can do
it…
For example, I think guys like Zig Ziglar do some good but
mostly, they leave people all dressed up with no place to go. They get you all
enthused... but... they don't give you any specific blueprint that tells you
how to profitably harness that enthusiasm. If you want to get some real
inspiration, the best source is listening…
By the way, speakers at multi-level rallies give the illusion
of doing this but, after they've got you all enthused, they give you a
specific plan that makes them (not you) money... and... sends you (not
them) off into activities which are often illegal and always stupid. I've said
it before and I'll say it again…
Enough of that. Simply said the kind of real
inspiration PWM's are willing to purchase is provided by articulate experts
who have become successes in their chosen endeavors and are willing to share
their knowledge.
OK, what else will these successful, moneyed people purchase? Value.
Just because these people have money doesn't mean they are promiscuous with
it. They will spend it... but... not frivolously. Take
automobiles for instance. You won't find most Players driving Fords, Chevy's,
VW's, etc. On the other hand, I don't think many of them drive…
The
Children Of
Players With Money!
My guess as to what most of the real Players buy are cars like
Cadillacs (just voted care of the year), Buick Roadmasters, Mercedes and Lexus
sedans. These are all automobiles that are safe, comfortable, luxurious and
have a very high resale value. In other words, they represent an intelligent
choice, not a stupid…
What I'm trying to illustrate here is PWM's will spend... and
spend big... but... they won't spend stupidly. Another thing to
remember is, these people care about substance, not window dressing.
When I sell my information, I don't "dress it up" much. My videos,
for example, are raw. I don't concern myself with "production
values…
What else will intelligent, hard-working people with money
buy? Another big category is... services that
save time! All truly wise people realize time is the most precious
commodity they possess. And, it is this commodity they are least likely to
squander. Do you realize many people who pay to have me write copy for them
can do it almost…
As a general rule, nobody with wisdom ever does anything
business-related he can hire someone else who is honest and competent to do
for him. Dumb people (losers) gloat about all the money they save by doing
things themselves instead of paying someone else to do that same job. Smart
people (winners) are always ready to cheerfully cough up…
Players value time. If you
want to market to them, consider a business providing meals (good meals)
delivered to them. Consider a business that sends masseurs to their corporate
offices to give executives and employees a tension-reducing shoulder rub.
Consider a car wash business that does the job where the Player has his car
parked when he is working…
The possibilities are endless.
But, where do you find real Players? How do you get to them?
Obviously, Players are different than Non-Players. They drive
different cars, live in different neighborhoods, eat in different restaurants,
attend different functions, etc. One of the biggest differences is...
They Read!
Sure some Non-Players read also but, what they read is very
different. Mostly Non-Players read self-help books written by dummies with
Ph.D.'s (Piled Higher and Deeper) after their names, or publications that
offer up a lot of gossip and "quick fixes" that are laughable to
anyone with half a brain. Want to know…
So, one way to find Players is on the subscription lists of
newsletters. Also, Players often read financial publications such as
the Wall Street Journal, Barron's,
Investor's Business Daily, the International
Herald Tribune and the Financial
Times. Plus, they read books on selling and how to achieve
excellence. Further, Players read biographies of successful men and women who…
Anyway, you can reach Players by advertising in such
publications or renting mailing lists of people who buy them. You can also
work with a good mailing list broker and have him ferret out for you lists
primarily made up of high-income people. These might include Cadillac, Rolls
Royce, Buick, Mercedes, Lexus and other expensive car owners. It might…
They Are Business
Owners!
Business owners represent about 6% of our population (there
are about 15 million of them) and it is within this 6% where most of the PWM's
reside. The others are mostly retired business owners. And... blessing
of all blessings... all you need to locate them is... a phone book.
By the way, did you know that businesses that sell to other
businesses are about 500% more likely to succeed than businesses that sell to
consumers?
Look, I realize all of you can't simply drop everything you're
doing and close down your bakery or flower shop and open up a "we
deliver" car wash service. On the other…