2,513 passages, newest first · 179 ms
My callers (there were two of them) were elated. They
sang my praises. They said this was a great idea.
Time passes. About a month later they ring back wanting
to talk some more and perhaps pick up another good idea or
two. "How did that last mailing go?" I asked.
"The one where you attached the bundle of bills…
"Oh, we haven't gotten around to that yet,"
they say. "But we think it was an exciting idea and we'd
like to pick your brain some more."
"No way," I said to them. "I'm going to
hang up and, quite frankly, I have no interest in ever
talking to you again!"
They couldn't believe it. How could I be so
insufferable? It was easy. You see, I am often very short with
people who approach me as players and then I find out they are
really only voyeurs. Listen, you want to know what is
one of the major differences between winners and losers? It is
simply...
Movement!
Winners go out and get going before they know
all the answers or even most of the answers. Losers
will study a problem endlessly to make sure they don't do
anything "rash." Would you like to know a few
"clues" that suggest the person you're talking with
probably is not now nor ever will be an effective…
Clue
#1.
The
person has a college degree beyond that of a B.S.
Look, college doesn't teach anyone how to make money.
In fact, from that point-of-view, a college education has a negative
value. And, of course, a smart student will learn this long
before four years are up. However, a "voyeur,"
someone who wants to…
But wait. You've always heard college-educated people
earn more money than non-college-educated people, right? Sure,
that is true in general but, for that observation to be
correct, it should be stated thusly:
A Non-Player With A
College Degree Will Usually
Make More Money Than
Another Non-Player Without One
Of course, players often make 100 times or 1,000
times or 10,000 times more than non-players with or without
degrees! You know, once upon a time, a salt-of-the-earth
businessman (not me) was at a society cocktail…
"Oh, don't worry," replied the businessman,
"it's really OK. You see, I've got about 150 guys with
degrees working for me!"
Clue
#2:
The
person knows how to operate a personal computer.
I'll admit there are a few exceptions but, for the most
part, anyone who knows how to run a PC is a clerk.
Usually…
You know, whenever someone starts bragging to me about
how well his operation is computerized, I groan inwardly
because it is almost certain that person has totally neglected
the truly important aspects of his business.
Know this: For the most part, computers are the
concern of clerks, typists, underlings and children... not
players!
Clue
#3:
The
person has to "talk-it-over" with someone
else before he can commence movement.
This could be his spouse, his partner, his banker, his
lawyer, his Daddy, his Mommy or whomever. This is the kind of
person who aligns himself with other non-players because he
doesn't realize...
Two Or More Sissies Can
Never Equal 1-Pair Of Testicles!
And by the way, these days, I see a lot of women who
have more balls than the sorry men in their lives.
Clue
#4:...
No wait! I'm getting off track here! Enough about
clues. Let's see, what was supposed to be the point of this
newsletter anyway? Oh yeah, I was…
And something will change in you, my friend. All of a
sudden you will know (truly know) that words on paper really
can produce results! And once you know that, really
know it, this business of direct response begins to get very
exciting. Your fungola-seeking antennae will begin to function
better. You'll become "tuned-in" to looking for…
If
You Do What I Say And Let This
Change Take Place Inside You Then, You
Will Be Automatically More Tuned-In To
"Pockets-Of-Need" And Your Mind
Will Begin To Show You How To Pick
Those Pockets In An Ethical Way
That Makes You Rich!
Look, I'm having trouble with this. I'm not explaining
it very well. Words are inadequate. You literally have to
experience what I'm talking about to be able to understand.
So... if you really want to give yourself a shot at the brass
ring, then...
Run The Damn Ad!
Sincerely,
Gary C. Halbert
(a porker with a sense of humor who doesn't want nasty letters
from other porkers without one)
P.S.
Nuts, I'm not
satisfied yet. This is one of the most important things I've
ever tried to communicate to you and I
have the feeling you think I'm looney…
Case in point: For over a hundred years nobody was able
to run a mile in under four minutes. No one "really
knew" it could be done. Then, Roger Bannister did it and lo
and behold...
Dozens Of Other People Did
It Right After Him!
Because
now they knew it could be done.
P.S.#2
I had a very nice visit recently from
Larry Brown, one of my Lifetime subscribers who lives in some
dreadful place (Michigan) where the sun don't shine. (By the
way, after God created earth, whenever he decided a certain
part of it was fit…
Look, I'm going to take a liberty here and give you Larry's
phone number. It's (313)
476-9645 and, if you doubt the importance of the message
in this issue... call
Larry and ask him if he could ever possibly have understood
what it is like to run a small boat out in rough water in the…
P.S.#3
I
almost never let anyone mail to my subscribers but, I've made
an exception. One of the best copywriters I've ever met is a
guy named Brad Antin who has been a tremendous help at
my seminars. Anyway, you'll soon get a pitch from him for a
900# seminar in Las Vegas and, if…