Search

Anyway, I then reminded him this was only one
of about a dozen secrets I have developed to increase website
profitability. And, that if he would come to my Miami seminar
(the one I just finished), he could learn the other secrets.

What Ed did amazed me...

First, he moved from Australia to London to be
closer to me and the United States. Then, he DID attend my seminar...
and... he was one of the guest speakers.

Ed Dale and I have now made a business arrangement.
I am no longer for hire as a copywriter. I won't take on a…

By the way, this seminar had fewer attendees than
any other seminar I have ever given since I started writing
my newsletter back in 1986. It was kept very small deliberately
because my #1 Trusty Assistant Theresa couldn't be there to
help me. She is now living with her dying father and is serving
him as his primary caregiver…

So, to keep the seminar small, I only notified
a fraction of my readers about it. And, it turns out, a lot
of those I did notify were struggling with the loss of their
homes and/or businesses caused by Hurricane Isabel. Others lucky
enough not to lose their physical structures, had to deal with
the loss of their electricity…

I actually had more website experts to
help me with the seminar than I had seminar attendees. So, you
know what we did? We gave each attendee a great deal of personal
attention which would have been impossible under any other circumstances.
And, we had the luxury of making this the most informative,
useful, personal... and... intense... Internet/website
seminar…

For example, I had every single attendee tell
me all about his or her website or, the website they were getting
ready to put on the web. Then, I told every one of them... in
exact detail... what they could do to improve the profitability
of their website.

I told a few of them they should change the product
they were selling. You see, many people believe the Internet
is SO BIG, you can use it to sell anything. That's not true.
Not if you want to make really BIG profits. If you want to make
really serious money on the Internet, you have to limit yourself…

As I write this, I have at my side, a folder telling
me (in rank order) the top 10,000 websites in the world. If
your website is not among the top 10,000 sites, you are
not making really, really serious money with your website. You
might be making what you consider a lot but, you will be missing…

How To Select A Product Or Service That...

When Sold Via The Internet... Will...

Almost Guarantee You Make HUGE Profits!

And, why not? It costs the same amount of time
and energy to sell a really profitable product or service as
it does to create and maintain a site which only makes peanuts.

So, let's say you are selling one or more of those
hugely-profitable products or services on your website. What
is the first thing you should pay a lot of attention to? I am
literally amazed no one else teaches this! Can you guess what
it is?

It's The NAME

Of YourWebsite!

Come closer. Pay attention here. Everybody in
marketing with even half-a-brain knows the HEADLINE is the most
important part of any ad. And, don't you get it that when it
comes to websites... the NAME of your site... IS is the
headline?!

People pay thousands and thousands to get the
top position when someone types a search phrase into a search
engine which relates to what they are selling.

So, there they are, right in the top ten results
of a website search... with... a few poorly written sentences
describing their site (written in blue) and the name of their
website hidden…

Know this: Burn it into your mind:
Those first few sentences which describe your site... plus...
the actual NAME of your site are, by far...

The Most Important Words

On Your Entire Website!

Look, when people type a search word or a search
phrase into a search engine, they do NOT necessarily click on
the sites which pop up in…

The one they really click on first
(and you DO want it to be yours) is the one with the most enticing
copy describing the website... and... the most enticing website
name.

It's like they are glancing at headlines in a
newspaper to see what stories they want to read. And, most website
descriptive copy and website names seem…

If The Few Lines Of Descriptive Copy About
YourWebsite

(And The Name Of YourWebsite) Are NOT Written To Grab

A Great Deal Of Immediate Attention... Nobody... Will Click

On The Link And Read YourWebsite... And... Therefore...

NOBODY WILL BUY ANYTHING FROM YOU!

I don't know how to make it any clearer. If you
cannot understand the obvious truth of what I have just written,
you are truly beyond all hope.

Now, for many of you, I am going to make your
day.

I suspect what I am going to write next is going
to put smiles on the faces of people all over the world.

Remember how I wrote a few newsletters ago about
how I was NOT going to be selling the tapes of my Internet/website
seminar? I was not lying to you. Not intentionally anyway.

But, when I got to the seminar, I was pulled aside
by my good friend Carlos Duran and, he told me he had made arrangements
for the hotel (The Embassy Suites) to audio tape the entire
seminar. He told me he wanted to have tapes of the event, even
if it was just for archival reasons. What the heck? I…

And so, I have decided I will sell the tapes.
Not only that, I made another decision:

I Made The Decision

To Sell The Tapes At A

Dirt-Cheap, Low Price!

This presented me with a particular problem. Here
I was, standing in front of a small group of people who had
paid nearly $6,000 to attend my seminar…

Maybe some of the attendees would not have come
to the seminar... if... they had known in advance they would
be able to buy the tapes... and especially... if they knew the
dirt-cheap price I was going to charge for the tapes.