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Step #3:

Write a personal letter to 100 of
these business owners and tell each one you saw his ad
recently and you have a proven idea he can use (at no
cost to him) that will generate a lot of profit for
his business in the next two weeks.

Step #4:

Send out all 100 of these letters by
Federal Express. (Don't economize here. Don't use
first-class mail, certified mail, UPS, Express Mail or
anything else.) Dammit, use
Federal Express!

Step #5:

Wait 1-day and then call each of these
business owners and ask if he got your Fed Ex letter
and chat him up a bit and ask him if you can have a
five minute personal meeting with him.

Step #6:

Go to all your appointments and
interview each business owner. What you want to find
out is (1…

OK, that's the first half of what you do. Now,
just for the heck of it, let's say one of the guys you are
talking with is the owner of an art gallery and he has just
received a shipment of original oil paintings done by a famous
artist. During the course of your interview you discover these…

He'll either agree or he won't. Don't waste a
lot of time trying to convince him. If he's not a savvy,
fair-minded guy, simply go to the next person on your list.
This is simply a game of percentages. What you are doing is fishing.
You're trying to locate a savvy guy, an honest…

Work this plan and you will find such
people. Once you do, you then shake hands on a deal and you
proceed as follows:

Step #7:

Write a sales
letter about those oil paintings. Tell how they just arrived, how
they are in limited supply, how they represent a good
investment potential, how beautiful they are, etc.
Then, invite the…

Step #8:

Send out 100
of these letters via Federal Express.

Step #9:

Wait 1-day and
then call each of these customers, ask if he got your
Federal Express letter and chat him up a bit and
"nudge" him to come to the private viewing.

Step #10:

Go to to the
private viewing yourself, help the owner pull off this
shindig and collect your commissions... and then...

Work This Same Plan (And

Variations Of It) Over And Over

And Over With Various Business Owners!

Summed up, this plan is very simple: Locate
business owners who sell high mark-up goods who have a healthy
customer list to whom they have never mailed a sales letter
and then you write sales letters to those customers and
take a cut of all sales that result.

A few fine points: (A) Do not approach
these business owners as a marketing consultant or an
advertising expert. Approach them as an investor. (B) Don't
use the owner's money even if he wants you to. Use your own.
This is very important because it will immediately establish
the "tone" of your relationship. (C) Don't
"sell" these…

People like all the neat folks in my
life!

Sincerely,

Gary C. Halbert

P.S.

Please
do not misinterpret what I wrote about Howard Ruff.
He's a very intelligent, very savvy, moral man. I
suspect his I.Q. is far higher than mine and I've
learned a lot from him. I read his letter, listen to
his lectures…

Sort
of like me, when I was on the beach in Cannes and I
saw all those... ah, forget it.

P.S.
#2

I
am now in the process of sending a personal thank you
note to everyone who made a contribution to the
Domestic Abuse Shelter. Not only that, those of you
who responded are about to be let…

# zdls halbert index

Don't let

the kids see this

"if James used the effort

toward his studies that he uses

to be humorous, he'd be an A

student."

--from Jay Leno's

fifth-grade report card,

quoted in Time magazine.

From:

South of Jewfish Creek

Dear
Friend & Subscriber,

Today, we're going to discuss the "Halbert Index."

The Halbert Index is a totally unique way of classifying
people. To be at the top of the Index you must have the following:

(1)
You must have a life, and

(2)
You must have a sense of humor, and

(3)
You must have intelligence and be an independent thinker, and

(4)
You must be a generous and giving person but... at the same
time...

(5)
You must refuse to take shit from anyone who doesn't have a gun
to your head, and

(6)
You must be willing to take chances and cheerfully accept
losses, and

(7)
You must have the capacity and courage for true intimacy
with your loved ones, friends... and sometimes... even your associates
and strangers, and

(8)
You must be wealthy always in your mind... and
therefore... very often... in your pocket, and

(9)
You must be honest and have integrity not defined by laws but
rather, by the inner-core of your being, and finally

(10)
You must have a relationship with a higher power (nicknamed
"God") that does not necessarily include and/or often
transcends any association with an organized religion.

What have I described here? Simply this:

A Player!

Listen, I have found my newsletters, my
speeches and my personality seem to be like a giant meat cleaver
cutting through the sea of humanity... separating those who have any
type of contact with me into two very distinct groups. One group is
made up of zestful, hard-working, risk-taking, fun-loving Players. The
other group consists…

Losers (those poor souls at the bottom
rungs of the Halbert Index) have a number of common characteristics:

(1)
They are generally spectators instead of players, and

(2)
They are usually critics who revel in grading people
with whom they can't compete, and